Field Studies

Marketers are increasing their use of field research to gain deeper and more nuanced insights into consumer behavior. The CMT is experienced in organizing in-depth ethnographic and field research studies to discover how and why consumers behave when they are not in front of the researcher.

CMT project examples include:

  • Home visits and recordings to discover how products are used
  • In situ product testing
  • Mystery shopping
  • Neighborhood research with foreign language experts
  • Diary studies and personal blogs
  • Interviews
  • Community discussions
  • Hidden camera observations
  • Ideation sessions to develop divergent solutions

Fees available on request

September 30, 2011

Please sign up “TechApprentice” event by September 30th by clicking http://www.a-g.com/digital-incubator/tech-apprentice.

Facilities

The CMT facilities offer an ideal setting for using the state-of-the-art technologies to support marketing decision-making. It serves as a platform for our students to get hands-on experience with broad range of new and evolving technological tools in marketing.