Facilities

The Center for Marketing Technology plays an integral part in marketing programs at Bentley. Students gain a full grasp of software options, familiarity with research tools and techniques, and knowledge of the new digital marketing frameworks.

The CMT provides four project and collaboration rooms, a state-of-the-art focus group suite with a 10-12 seat discussion room and adjacent observation room equipped with a one-way mirror that allows researchers to record and observe focus group participant discussions. The centerpiece of the CMT is the 39-seat PC-networked SMART classroom featuring cutting-edge technology for marketing analytics and presentations. The CMT incorporates Smart Board to facilitate more interactivity and collaboration that actively engage students and transforms learning.

CMT students and guests have access to the research software being used in industry today, including Qualitap, Qualtrics, Qualboard, TAPSCAN, SPSS and MediaMark Reporter.

Please click on the photos to see more details

Focus Group Suite 

 

                      eResearch Lab                                      Consumers & Technology Lab                          

             

 

Classroom & Meeting Rooms

 

                  Classroom                                                 Satellite Lab                                        Data Analytics Lab       

         

                          

Facilities

The CMT facilities offer an ideal setting for using the state-of-the-art technologies to support marketing decision-making. It serves as a platform for our students to get hands-on experience with broad range of new and evolving technological tools in marketing.