The Center for Marketing Technology plays an integral part in marketing programs at Bentley. Students gain a full grasp of software options, familiarity with research tools and techniques, and knowledge of the new digital marketing frameworks.
The CMT provides four project and collaboration rooms, a state-of-the-art focus group suite with a 10-12 seat discussion room and adjacent observation room equipped with a one-way mirror that allows researchers to record and observe focus group participant discussions. The centerpiece of the CMT is the 39-seat PC-networked SMART classroom featuring cutting-edge technology for marketing analytics and presentations. The CMT incorporates Smart Board to facilitate more interactivity and collaboration that actively engage students and transforms learning.
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eResearch Lab Consumers & Technology Lab
Classroom Satellite Lab Data Analytics Lab