Please sign up “TechApprentice” event by September 30th by clicking http://www.a-g.com/digital-incubator/tech-apprentice.
Center for Marketing Technology
Morison 220 175 Forest Street Waltham, MA 02452Tel: 781.891.3115 Fax: 781.788.6456 Skype: CmtBentley Email: cmt@bentley.edu
Connect With Us
Academic Papers
Bentley marketing professors are recognized thought leaders in the worlds of business and academia. A selection of articles is posted below. Bentley professors use CMT resources for teaching, research and collaborations with industry and colleagues around the world.
- Prism, KickApps and Bentley University: An Innovative Case of Synergistic Learning and Development between Ventue Capital, Startup and University- Woody Benson, Pierre R. Berthon, Alex Blum, Perry Lowe, 2010
- The Secrets of Marketing in a Web 2.0 World- from Wall St. Journal, by Bruce D. Weinberg, 2008
- The Secrets of Marketing in a Web 2.0 World- from Sloan Management Review, by Salvatore Parise, Patricia J. Guinan and Bruce D. Weinberg, 2008
- When Customers Get Clever: Managerial Approaches to Dealing With Creative Consumers- Pierre R. Berthon, 2006
