Please sign up “TechApprentice” event by September 30th by clicking http://www.a-g.com/digital-incubator/tech-apprentice.
Center for Marketing Technology
Morison 220 175 Forest Street Waltham, MA 02452Tel: 781.891.3115 Fax: 781.788.6456 Skype: CmtBentley Email: cmt@bentley.edu
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Explore the CMT with Ian Cross
TECHAPPRENTICE - EPISODE 2
Tech Apprentice is a reality show competition sponsored by Bentley's Center for Marketing Technology and Allen & Gerritsen. See how the CMT partners with the Boston agency recently voted "Best Place to Work" by AdAge Magazine to develop the marketing skills of the next wave of business superstars. Students from Bentley University compete for a paid internship with A&G and the kudos that go with the title "Tech Apprentice."
Twists and surprises are around every corner, as the students show off their marketing technology chops for some of Boston's hottest brands. With the pool of contestants cut in half, the remaining students must work on their own for the next leg of the competition. The tension gets higher as the students begin their presentations to Converse and the Boston Celtics!
Special thanks to our partner brands for this challenge! More about Boston Celtics: http://celtics.com/ More about Converse: http://www.converse.com/ And a big thank you to Allen & Gerritsen: http://a-g.com
About this Episode
We have now reached the semi-finals and students are presenting their individual recommendations to either Converse or the Boston Celtics. See who makes the final and who goes home. You can feel the tension. Stay tuned for the final episode.
Customized Research
Every Center for Marketing Technology (CMT) research project demands a custom approach to uncover big ideas and subtle insights. We develop real-time marketing strategies based on learning through consumer opinions and attitudes, product and service usage, customer satisfaction, data analysis and trend forecasting. We perform qualitative and quantitative research through focus groups, in-depth interviews, online surveys, field studies and market intelligence gleaned from our extensive access to leading consumer, industry, technical and financial databases.
Case Studies
CMT case studies highlight our expertise and showcase the range of projects we work on to solve marketing and business issues for our clients. We use marketing analytics to develop business strategies and actionable plans to solve current marketing challenges.
Research
Annually the CMT hosts more than 250 focus groups and more than 150 e-surveys targeting groups from 1,000 to more than 100,000 respondents. Our client and project list span the worlds of consumer goods, retail, finance, healthcare, technology, government, healthcare and education. Marketing analytics, primary and secondary research, digital marketing and social media tools are used to develop critical insights into consumer, industry and organizational behavior. CMT research impacts major product launches, sales and marketing strategy pre and post purchase planning, and return-on-investment decisions.
