Center for Marketing Technology
Morison 220 175 Forest Street Waltham, MA 02452Tel: 781.891.3115 Fax: 781.788.6456 Skype: CmtBentley Email: cmt@bentley.edu
Connect With Us
Congratulations, Class of 2013!
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Explore the CMT with Ian Cross
The CMT supports the development of best practices in marketing strategy, research and customer insight that enables students, faculty and business professionals to implement innovative and actionable marketing programs. The CMT provides consulting, education and research for business partners and academia to deliver digital marketing, social media, data analytics and sustainable marketing strategies that shape our connected world.
Customized Research
Every Center for Marketing Technology (CMT) research project demands a custom approach to uncover big ideas and subtle insights. We develop real-time marketing strategies based on learning through consumer opinions and attitudes, product and service usage, customer satisfaction, data analysis and trend forecasting. We perform qualitative and quantitative research through focus groups, in-depth interviews, online surveys, field studies and market intelligence gleaned from our extensive access to leading consumer, industry, technical and financial databases.
Case Studies
CMT case studies highlight our expertise and showcase the range of projects we work on to solve marketing and business issues for our clients. We use marketing analytics to develop business strategies and actionable plans to solve current marketing challenges.
Research
Annually the CMT hosts more than 250 focus groups and more than 150 e-surveys targeting groups from 1,000 to more than 100,000 respondents. Our client and project list span the worlds of consumer goods, retail, finance, healthcare, technology, government, healthcare and education. Marketing analytics, primary and secondary research, digital marketing and social media tools are used to develop critical insights into consumer, industry and organizational behavior. CMT research impacts major product launches, sales and marketing strategy pre and post purchase planning, and return-on-investment decisions.
