Please sign up “TechApprentice” event by September 30th by clicking http://www.a-g.com/digital-incubator/tech-apprentice.
Customized Research
Every Center for Marketing Technology (CMT) research project demands a custom approach to uncover big ideas and subtle insights. We develop real-time marketing strategies based on learning through consumer opinions and attitudes, product and service usage, customer satisfaction, data analysis and trend forecasting. We perform qualitative and quantitative research through focus groups, in-depth interviews, online surveys, field studies and market intelligence gleaned from our extensive access to leading consumer, industry, technical and financial databases.
CMT case studies highlight our expertise and showcase the range of projects we work on to solve marketing and business issues for our clients. We use marketing analytics to develop business strategies and actionable plans to solve current marketing challenges.
Annually the CMT hosts more than 250 focus groups and more than 150 e-surveys targeting groups from 1,000 to more than 100,000 respondents. Our client and project list span the worlds of consumer goods, retail, finance, healthcare, technology, government, healthcare and education. Marketing analytics, primary and secondary research, digital marketing and social media tools are used to develop critical insights into consumer, industry and organizational behavior. CMT research impacts major product launches, sales and marketing strategy pre and post purchase planning, and return-on-investment decisions.
Please sign up “TechApprentice” event by September 30th by clicking http://www.a-g.com/digital-incubator/tech-apprentice.